What should we scan?

Problem: Physical therapists transitioning to a cash-pay model lack the specialized operational templates and workflows needed to maximize patient retention and revenue.

Gap: Unlike Cash Practice Systems and SimplePractice, none explicitly offer a comprehensive template pack for Notion or Airtable for PTs. Riverd is free for limited appointments, but lacks specialized forms for cash-pay practices, and HENO's pricing is not publicly available. HelloNote offers an all-in-one EMR but doesn't specifically market Notion/Airtable templates.

Pricing: Priced as a professional development tool that helps generate thousands in new revenue, making it an easy investment.

Next step: Create a landing page describing a 'Cash-Pay PT Starter Kit' and share it in PT Facebook groups to collect email sign-ups and validate demand before building the templates.

Problem: Independent PT clinics lose potential patients because approximately 30% of them abandon long, tedious digital intake forms before their first appointment.

Gap: Unlike generic form builders like Typeform and Jotform, none focus exclusively on redesigning physical therapy intake into engaging, conversational flows to combat abandonment rates.

Pricing: Priced as a valuable one-time project, representing a fraction of the value of just one or two new patients who don't drop off.

Next step: Build a sample 'conversational intake' for a common condition like low back pain using Tally.so or Typeform, then show it to 5 local PT clinic owners and ask if they'd pay a one-time fee to have one built for them.

Problem: Clinics purchase digital intake tools to save time but lack the technical skill to fully integrate them into their workflow, failing to realize the promised 10-15 minutes of savings per patient.

Gap: Unlike WebPT's Digital Patient Intake, which is a feature, and general automation tools like Zapier, none offer a productized service specifically for independent PT clinics to implement and integrate no-code automation for intake and reminders.

Pricing: Priced based on the value of staff time saved per year, which can easily be thousands of dollars.

Next step: Contact a local PT clinic that uses paper forms, offer to set up a basic digital intake form and appointment reminder system for free for one week to build a case study.

Problem: Clinics using comprehensive EMRs like WebPT often feel their software costs are too high due to expensive, bundled add-ons they may not fully need or use.

Gap: Unlike EMRs like WebPT and SPRY, which are the products themselves, and TheraNest, a cheaper alternative, none offer a dedicated consulting service for auditing existing EMR bills to identify cost-saving strategies.

Pricing: The fee is easily justified if it can save the clinic hundreds of dollars per month on their software stack.

Next step: Post in a private PT owners' forum, 'Anyone feel like their WebPT bill is getting out of control? I'm exploring ways to cut costs and would love to chat with 3 owners for 15 mins.'